The eighth and final “Harry Potter” film comes out on July 15. What will teens and tweens around the world do when they can no longer depend on a movie release every couple of years? More importantly, how will author J.K. Rowling ensure her vast fortune doesn’t dwindle away?
Enter the brand extension… Pottermore.com
This is a mysterious new site meant to be an online hub for everything Harry Potter-related, Rowling revealed on YouTube on Thursday. The site will include an interactive reading experience of the Harry Potter books, where fans can share, participate in and rediscover stories. Rowling even promised new Harry content that she’s been hoarding for years. Fans will also be able to buy audio books and, for the first time, Harry Potter novels as ebooks. Ahh, that’s where she’s making her money…
The site goes live in October, but some users will be able to enter early. Additional details about that will be revealed on the site on July 31, but Rowling dropped a clue for those aching to enter the site early: “Follow the Owl.”