What do the new mapping technologies and the first-down yellow line on the football field have in common? They both use Augmented Reality (AR).
Is Augmented Reality Real?
AR is where the physical, real-world environment is augmented by computer generated sensory inputs. From the more common to the more exploratory, brands are taking the AR world by storm.
Brands like Disney, National Geographic, Volkswagen Bettle, Tissot, and Orville Redenbacher’s are helping people experience their brands like nothing else.
Each one has brought their brand to life in different ways, but one of my favorites is the Volkswagen’s billboard in Canada where you could see the Bettle “busting through” the billboard through a downloaded app on your mobile device. It makes you stand back (literally).
Not a big brand with a big budget?
That’s okay. Smaller brands are finding ways to use AR at lower costs offerings. An example is Visit St. Petersburg. They used AR to let people “imagine” themselves in St. Petersburg–experiencing the best of the city.
If you are looking to add some spark to your advertising campaigns, AR is a good way to create awareness, engage your audience and build brand advocates.
Don’t be afraid to test the waters and explore some possibilities for your brand!