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25 Posts

Thinking Differently About SEM

SEM and Google AdWords

We include Search Engine Marketing (SEM) in most media plans. And while some media are great at generating brand awareness, SEM usually isn’t. But SEM thrives under direct response tactics.

What’s everyone Vine’ing about?

Vine - What's it all about?

So, what is Vine? Vine is the new video sharing iOS app that Twitter released at the end of January.

PILGRIM Wins at Peak Awards

PILGRIM wins at Peak Awards
Two of PILGRIM’s creative campaigns received awards at this year’s 25th Annual Peak Awards hosted by the Colorado American Marketing Association.

Bringing a classic ad campaign back to life: The Grey Poupon story

Grey Poupon "The Lost Footage" TV spot

After a 16-year hiatus, Grey Poupon launched a new TV spot that aired during the Oscars last Sunday night, reimagining the infamous “Pardon Me” spot from decades ago.

Connect For Health Colorado launches new campaign.

Connect for Health CO Ad CampaignHow do you educate 5.1 million Coloradans about the state’s new health insurance marketplace,  at a time when only 1 in 10 people interviewed understand what an insurance exchange is?

Say Hi to Summer Intern Jessica Baxter

PILGRIM summer intern

Jessica Baxter

Hometown:  Des Moines, IA

Education: Marketing Major- University of Iowa

Born and raised in Iowa, Jessica is currently a senior at The University of Iowa studying marketing. When not interning at PILGRIM she enjoys going on bike rides, attending concerts, exploring the great outdoors, and occasionally indulging in bad reality TV (The Real Housewives series and The Bachelor are her favorite).

The Legends of Laramie Tour Brings History to Life

The Legends of Laramie Tour

There are many towns in Wyoming that talk about history. It is the Wild West after all. But how do you differentiate one city from another? You bring that history to life.

The Rise of Digital Darwinism

Digital Darwinism, according to industry expert Brian Solis, is the evolution of consumer behavior when society and technology evolve faster than one’s ability to adapt.

Homeless Hotspots?

SXSW in Austin is a mecca of all things Music, Film and Interactive. 

Super Bowl Ads in a Social World

It used to be that marketing-savvy TV viewers got as much enjoyment out of watching the Super Bowl ads as they did the big game itself.

The Journey Begins: CCT is Now PILGRIM

PILGRIM Advertising

An ad agency should be defined by its philosophy, not its founders. So effective today, we’re changing our name from CCT Advertising to PILGRIM.

Promoting Clients Through Pinterest

I’ll be the first to admit that I’m not the biggest fan of Pinterest. 

The Advantages of Social Gifting

With the New Year upon us, there are of course more things to learn including a concept called Social Gifting.

A special holiday message

Season’s greetings. Check out this holiday treat put together for you by the creative department and get into the spirit of things. We sure did.

 

Happy Holidays from CCT. from CCT Advertising on Vimeo.

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