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After a 16-year hiatus, Grey Poupon launched a new TV spot that aired during the Oscars last Sunday night, reimagining the infamous “Pardon Me” spot from decades ago.
Hometown: Des Moines, IA
Education: Marketing Major- University of Iowa
Born and raised in Iowa, Jessica is currently a senior at The University of Iowa studying marketing. When not interning at PILGRIM she enjoys going on bike rides, attending concerts, exploring the great outdoors, and occasionally indulging in bad reality TV (The Real Housewives series and The Bachelor are her favorite).
Digital Darwinism, according to industry expert Brian Solis, is the evolution of consumer behavior when society and technology evolve faster than one’s ability to adapt.
It used to be that marketing-savvy TV viewers got as much enjoyment out of watching the Super Bowl ads as they did the big game itself.
With the New Year upon us, there are of course more things to learn including a concept called Social Gifting.