All posts by LeAnn Dawson

27 Posts

Internet Radio Options

radio

Most everyone is familiar with Pandora these days – an internet radio service that lets you create your own radio stations that play only the music you like.

While Pandora has the largest share of internet radio listening, Spotify is gaining ground – particularly among teens and younger audiences – and many other contenders are out there including iHeart Radio, Slacker and TuneIn.

Media Lab: New Ideas From Ad Yapper, Integral Ad Science and Conde Nast.

The Media Lab

Every year the PILGRIM media team evaluates hundreds of new media vendors and opportunities. This month we put a spotlight on Ad Yapper, Integral Ad Science and other partners.

Time Shifted Viewing Overtaking Live TV

time_shifted_viewing

As technology continues to evolve, TV viewing is becoming more impacted. Recent research shows that up to 53% of consumers now prefer to stream TV content rather than watching live TV. This trend is strongest among Millennials and younger viewers, however, it does occur across all demographics. Of course, this is due to a range of technology options and not just DVRs. In fact, while only 34% of households report DVR usage, Video on Demand, TV Everywhere and Internet TV (Over-The-Top content) all combine to impact the time shifted viewing numbers.

Media Definition of the Month: Out of Home

Defining moments

Media has a language all its own, with terminology that doesn’t always make sense to other marketing professionals. So on a regular basis, members of our media department are taking a few of those words and defining them for us. This month we define Out of Home and other media terms that everyone’s heard of, but few people outside of the media department understand.

Do Digital Outdoor Boards Make Sense?

Digital outdoor boards are becoming increasingly more common throughout the U.S. and offer an array of attributes that make them appealing to outdoor advertisers. One of the biggest advantages is that digital boards offer dynamic content. That means that advertisers can change messages quickly and inexpensively.

The Evolution of Wearables

Apple Watch

Wearable Technology is a rapidly expanding category of hi-tech devices that can be physically worn by a consumer. With the ultimate goal of weaving technology seamlessly into our everyday lives, wearables literally keep technology at our fingertips. This category includes clothing and accessories that incorporate advanced computer technology like Google Glass, Android Wear and the Nike FuelBand. And, while there may be no limits to the future growth of the industry, the most recent addition to the category is creating a lot of buzz even though it may not be bringing a whole lot of new functionality to the table.

The Truth About CTR

Truth About CTR_Robot

Click-Thru-Rate (CTR) is one of the easiest measurements to track in an online campaign and is often used as a benchmark to gauge success – especially for brand awareness campaigns that aren’t specifically trying to drive online sales. However, CTR usually doesn’t tell the whole story and research shows that optimizing to clicks may actually be detrimental.

Media Definition of the Month: Search Engine Optimization (SEO)

Defining moments

Media has a language all its own, with terminology that doesn’t always make sense to other marketing professionals. So on a regular basis, members of our media department are taking a few of those words and defining them for us. This month we define search engine optimization and other media terms that everyone’s heard of, but few people outside of the media department understand.

HULU 101

Hulu 101

 

Digital streaming has made inroads across the broadcast universe. As one of the top advertising supported venues for video, Hulu started in 2007 and offers a selection of TV shows, clips and movies.

Media Lab: New Ideas From NUVI, Sharethru and SpotXchange.

The Media Lab

Every year the PILGRIM media team evaluates hundreds of new media vendors and opportunities. This month we put a spotlight on NUVI, Sharethrough and other partners.

TV Trends

TV Trends Main ImageAlthough the media landscape is ever changing and audiences are more fragmented than ever, TV still tops the charts across almost all available metrics – including building reach and generating awareness, interest, purchase intent and actual purchases.

Is online advertising fraud becoming an epidemic?

Web Bot

The Interactive Advertising Bureau recently estimated that 36% of all web traffic is considered fake, prompting The Wall Street Journal to call this growing problem an”epidemic.” So what can advertisers do about it?

10 internet trends that will rock your marketing world

Mary Meeker

Mary Meeker, legendary Morgan Stanley internet analyst and current partner at venture capital firm Kleiner Perkins Caufield Byers recently delivered her annual State of the Internet presentation at the Code conference in California.

Moving Beyond CTR

Computer mouse

Using search engines to find information is now second nature for most of us and serves an explicit and immediate need.  There is a clear reason for making the search and we all have a clear end result in mind. 

Native Advertising: Advertorials for the digital age.

Native Advertising

There’s been a lot of chatter about Native Advertising over the past few months.  So what exactly does the term mean?

Improving Your Online Video Experience

Now that video advertising has become an established part of the online experience, it’s imperative that advertisers understand exactly what video elements contribute to a user’s feelings towards a brand and whether they inspire or actually discourage action. 

How to Make $1 Billion in 18 Months

Ever wonder what big idea you could come up with to make it big? 

Social Media and the London Olympics

The International Olympic Committee hyped the 2012 Summer Olympics as the “World’s First Social Games”

open