All posts by Lexi Niccolls

3 Posts

Experiential Marketing: How even small events can make a big impact.

PILGRIM employees recently helped reenact a classic video game race in Downtown Denver. Not only was it an entertaining event, it was also a very clever marketing stunt.

The race was a perfect example of “Experiential Marketing”, also known as engagement marketing, or participation marketing: where consumers are invited and encouraged to participate first hand in the evolution of a brand. 

LinkedIn: Evolving Into Something Bigger.

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Until recently, LinkedIn always seemed to be an underdog in the social media world, often being overlooked and branded as merely a “recruiting website”. But in recent years, businesses have begun effectively using LinkedIn as a content-based marketing tool, and the “underdog” is beginning to evolve into something that is proving to be extremely beneficial to advertisers.

Are you ready for Real Time Marketing?

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Real-time marketing is the capability to respond to your target audience immediately, as an event is occurring. Brands that do real-time marketing participate “on-the-fly”, developing and refining their campaigns on an almost moment-by-moment basis.

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