All posts by Tom Leydon

55 Posts

PILGRIM campaign honored at industry awards show

Screen Shot 2014-09-22 at 4.47.45 PMLast week, the Art Directors Club of Denver honored an inventive series of Facebook ads by PILGRIM as one of the region’s top advertising campaigns.  But the story of how the ads came to be has garnered almost as much attention as the campaign itself.

Two approaching trends that could change the way we buy TV.

TV RemoteAddressable and Programmatic TV are 2 very different concepts that both attempt to use data to make buying and placement decisions. Both approaches are on the horizon and have the potential to bring big changes to the TV buying and selling community.

Ever wonder if your traditional media buy is still working?

TVs With Test Patterns

These days we often hear this question from clients: “Does traditional media still work?”

Traditional media refers to all means of communication that existed before the advent of the Internet.   Old, yes, but obsolete ? Let’s look at the facts.

Daniel Buchmeier promoted to Associate Creative Director

Daniel Buchmeier 2

Senior art director Daniel Buchmeier was recently promoted to ACD by PILGRIM Creative Director Holly Menges.

How PILGRIM convinced a celebrity cat to write his own blog

Bruce Life Masthead

Bruce the Cat, star of the recent AAA Colorado TV campaign, recently attained a new measure of celebrity when he began posting on his very own blog, aptly titled Bruce Life.

Why advertisers are liking Facebook more than ever

Facebook_like_thumb

As late as April of this year, pundits were predicting that Facebook’s best days were behind it. But with the release of its latest quarterly results, it’s clear that the world’s largest social media platform continues to surprise industry analysts.

New PILGRIM campaign helps AAA attract next generation of members

With over 500,000 members, AAA Colorado is the state’s largest automobile club. To sustain and grow those numbers, AAA’s marketing team knew they would need to attract a new generation of members, with additional benefits that appealed to younger drivers.

Holly Menges joins PILGRIM as Creative Director

hollyPILGRIM is pleased to announce that Holly Menges has joined the agency as Creative Director.

Does advertising still drive sales?

As seen on TV signMore than a quarter century ago a famous study titled How Advertising Works found that advertising doubled long-term sales of products compared to sales of the product in the first few weeks of an ad campaign. But is that still true today?

Wildlife Council ads encourage dads to take kids fishing

CPW_Recruitment_Lessons_2000pxIn a new digital and print campaign from PILGRIM, the Wildlife Council uses the power of childhood memories to encourage dads to take their kids fishing.

PILGRIM helps put Colorado’s new health insurance marketplace on the map

Connect for Health Colorado Baseball Ad

When PILGRIM began working with Connect for Health Colorado in late 2012, most people had never heard of the state’s new health insurance marketplace, and even fewer understood what a healthcare exchange was.

New CollegeInvest Website Improves Navigation, Mobile Access

CollegeInvest Home Page

 

As Colorado’s tax-exempt 529 college savings program, the majority of CollegeInvest’s enrollments come through its website.  Yet over the years the organization had added more and more content to the site, and prospective enrollees, especially grandparents, found it increasingly difficult to navigate.

Creating a Different Kind of Holiday Cheer Through Social Media

Kegs with Legs 1

How do you break through the holiday clutter without breaking your holiday budget? The PILGRIM digital and creative teams decided to raise awareness for an annual industry event hosted by PILGRIM using an unconventional campaign concept that utilized social media as its primary medium.

Are you a PANK?

Power_of_PANKs
One of the travel and tourism industry trends for 2014 will be targeting a new demographic, coined PANKs, by Melanie Notkin, founder of Savvy Auntie.

Is this the year that TV advertising dies?

Television viewing habits

“The rapid rise of time-shifted viewing–driven by DVRs, video on demand options and mobile devices has decimated TV ratings.”

Claire Atkinson, New York Post Media Reporter

PILGRIM Campaigns Win at Denver Fifty

Denver fifty PILGRIM creative teams walked away with 2 awards at this year’s Denver 50 award show, held January 29th at the Colorado History Museum. The winning campaigns were created for Connect for Health Colorado and the Pet Overpopulation Fund.

Tracking Consumer Behavior With Wearable Technology

images-1

There is a lot of buzz in the industry around wearable technology and the ability to track consumer behavior. So, what exactly is wearable technology? Wearable technology includes clothing and accessories incorporating a computer and/or advanced electronic technologies. These technologies can be used to capture, measure and analyze a number of pieces of information, including movement, biometrics, pressure, density, time, temperature, calories, location, light, sound and much more.

The magazine reinvented.

Digital magazines on Tablet“Tablet is a 3-in-1 product, it’s the best of magazine, it’s the best of television, and it’s the best of online.” – Jeff Barlow, Sr. Director, Marketing Solutions & Innovation, Rogers

Tablet is another space in which consumers are consuming media and the key medium magazines are headed towards.

Instant Visual Recognition is Here

pointandknow-1

Soon, owners of smart phones will be able to learn about and buy almost anything they find in the real world through instant visual recognition, or IVR.

Insurance Exchange Hires PILGRIM

The Colorado Health Benefit Exchange has hired PILGRIM to develop advertising and digital marketing for the organization tasked with establishing Colorado’s first online insurance exchange.

open