All posts by Tom Leydon55 Posts
With over 500,000 members, AAA Colorado is the state’s largest automobile club. To sustain and grow those numbers, AAA’s marketing team knew they would need to attract a new generation of members, with additional benefits that appealed to younger drivers.
As Colorado’s tax-exempt 529 college savings program, the majority of CollegeInvest’s enrollments come through its website. Yet over the years the organization had added more and more content to the site, and prospective enrollees, especially grandparents, found it increasingly difficult to navigate.
There is a lot of buzz in the industry around wearable technology and the ability to track consumer behavior. So, what exactly is wearable technology? Wearable technology includes clothing and accessories incorporating a computer and/or advanced electronic technologies. These technologies can be used to capture, measure and analyze a number of pieces of information, including movement, biometrics, pressure, density, time, temperature, calories, location, light, sound and much more.