Digital outdoor boards are becoming increasingly more common throughout the U.S. and offer an array of attributes that make them appealing to outdoor advertisers. One of the biggest advantages is that digital boards offer dynamic content. That means that advertisers can change messages quickly and inexpensively.
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Mobile search has revolutionized the way a lot of us find information and make day-to-day decisions. And Google’s latest update to its search algorithm is recognizing this trend. As of late April, the search giant is now emphasizing results that it determines to be more “mobile friendly” in its search results, which could spell big changes in traffic for thousands of sites.
If you took Psychology 101 back in the day, you might recall a Swiss chap named Carl Jung who wrote extensively about dream symbolism, the collective unconscious and a cool thing called, “Archetypes”. Turns out, understanding more about archetypes, can help us understand a lot more about ourselves and why we choose the companies and brands we do.
While ‘coding’ and ‘programming’ can seem like scary concepts, better left in the capable hands of developers and computer scientists, the truth is these activities are becoming more and more relevant for the general population. A recent blog post from Ali Askinas at Yashi highlights this growing trend. As a Millennial, Askinas grew up using computers for educational, entertainment and social purposes. Laptop, smartphone and social media use became second nature. She couldn’t grasp why her grandparents struggled so much with the computer, when it seemed so simple and intuitive to her. As she began to reflect on the technological habits of kids growing up today, she wondered what would seem inherent to them in the future that would stump current professionals. Her answer? Coding.
The Super Bowl—or more descriptively: the biggest marketing event of the year—generates a lot of hype among Americans. The game itself is supposedly the main event, but the advertising has become a bigger point of interest for many. So, what will it take for advertisers to provoke consumer engagement this Sunday?
The campaigns that are developed in the ad world are judged day-in and day-out by public opinion generated from the hundreds of thousands of people that are exposed to our messages as well as by the results we drive for our clients. Because of this, the advertising community also strives to continually challenge itself to break out of the norm, impact culture and open doors for brands.
Like many social networking sites, it’s not hard to lose hours at a time on the ever-popular Pinterest. This “social scrapbooking service” is where users go to browse ideas for a project or interest, hand-picked by people with interests similar to their own. Just about anything can be Pinned, organized into Pin boards and shared. Cofounders Ben Silbermann and Evan Sharp started this soon-to-be social giant in March of 2010. Although still in its early years, according to a recent Forbes article, Pinterest already sports a $5 billion valuation and a revenue model that puts Facebook and Twitter to shame.
Click-Thru-Rate (CTR) is one of the easiest measurements to track in an online campaign and is often used as a benchmark to gauge success – especially for brand awareness campaigns that aren’t specifically trying to drive online sales. However, CTR usually doesn’t tell the whole story and research shows that optimizing to clicks may actually be detrimental.
Media has a language all its own, with terminology that doesn’t always make sense to other marketing professionals. So on a regular basis, members of our media department are taking a few of those words and defining them for us. This month we define search engine optimization and other media terms that everyone’s heard of, but few people outside of the media department understand.
There is a lot of buzz in the industry around wearable technology and the ability to track consumer behavior. So, what exactly is wearable technology? Wearable technology includes clothing and accessories incorporating a computer and/or advanced electronic technologies. These technologies can be used to capture, measure and analyze a number of pieces of information, including movement, biometrics, pressure, density, time, temperature, calories, location, light, sound and much more.
New technology is around the corner for the advertising and media community. Marketing experts have struggled to find ways to calculate how many people are seeing ads, when, where and how long they are viewing them. But what if…