All posts in Digital Marketing

45 Posts

Do Digital Outdoor Boards Make Sense?

Digital outdoor boards are becoming increasingly more common throughout the U.S. and offer an array of attributes that make them appealing to outdoor advertisers. One of the biggest advantages is that digital boards offer dynamic content. That means that advertisers can change messages quickly and inexpensively.

Google’s Newest Mobile-Friendly Update: Are You Ready?

Google Mobile Update

Mobile search has revolutionized the way a lot of us find information and make day-to-day decisions. And Google’s latest update to its search algorithm is recognizing this trend. As of late April, the search giant is now emphasizing results that it determines to be more “mobile friendly” in its search results, which could spell big changes in traffic for thousands of sites.

What Does Your Archetype Say About You and Your Brand?

Image courtesy Michel Jansen’s, “Brand Prototyping”.

If you took Psychology 101 back in the day, you might recall a Swiss chap named Carl Jung who wrote extensively about dream symbolism, the collective unconscious and a cool thing called, “Archetypes”. Turns out, understanding more about archetypes, can help us understand a lot more about ourselves and why we choose the companies and brands we do.

Your Six Year Old Is Learning to Code. Shouldn’t You Be Too?

While ‘coding’ and ‘programming’ can seem like scary concepts, better left in the capable hands of developers and computer scientists, the truth is these activities are becoming more and more relevant for the general population. A recent blog post from Ali Askinas at Yashi highlights this growing trend. As a Millennial, Askinas grew up using computers for educational, entertainment and social purposes. Laptop, smartphone and social media use became second nature. She couldn’t grasp why her grandparents struggled so much with the computer, when it seemed so simple and intuitive to her. As she began to reflect on the technological habits of kids growing up today, she wondered what would seem inherent to them in the future that would stump current professionals. Her answer? Coding.

Super Bowl XLIX – What Will It Take to Engage Viewers?

SuperBowl2015BlogPost

The Super Bowl—or more descriptively: the biggest marketing event of the year—generates a lot of hype among Americans. The game itself is supposedly the main event, but the advertising has become a bigger point of interest for many. So, what will it take for advertisers to provoke consumer engagement this Sunday?

Top 15 Campaigns Since Y2K

Ad Age Top 15

The campaigns that are developed in the ad world are judged day-in and day-out by public opinion generated from the hundreds of thousands of people that are exposed to our messages as well as by the results we drive for our clients. Because of this, the advertising community also strives to continually challenge itself to break out of the norm, impact culture and open doors for brands.

Pinterest: poised to change the way we search?

Like many social networking sites, it’s not hard to lose hours at a time on the ever-popular Pinterest. This “social scrapbooking service” is where users go to browse ideas for a project or interest, hand-picked by people with interests similar to their own. Just about anything can be Pinned, organized into Pin boards and shared. Cofounders Ben Silbermann and Evan Sharp started this soon-to-be social giant in March of 2010.  Although still in its early years, according to a recent Forbes article, Pinterest already sports a $5 billion valuation and a revenue model that puts Facebook and Twitter to shame.

The Truth About CTR

Truth About CTR_Robot

Click-Thru-Rate (CTR) is one of the easiest measurements to track in an online campaign and is often used as a benchmark to gauge success – especially for brand awareness campaigns that aren’t specifically trying to drive online sales. However, CTR usually doesn’t tell the whole story and research shows that optimizing to clicks may actually be detrimental.

Media Definition of the Month: Search Engine Optimization (SEO)

Defining moments

Media has a language all its own, with terminology that doesn’t always make sense to other marketing professionals. So on a regular basis, members of our media department are taking a few of those words and defining them for us. This month we define search engine optimization and other media terms that everyone’s heard of, but few people outside of the media department understand.

HULU 101

Hulu 101

 

Digital streaming has made inroads across the broadcast universe. As one of the top advertising supported venues for video, Hulu started in 2007 and offers a selection of TV shows, clips and movies.

Is online advertising fraud becoming an epidemic?

Web Bot

The Interactive Advertising Bureau recently estimated that 36% of all web traffic is considered fake, prompting The Wall Street Journal to call this growing problem an”epidemic.” So what can advertisers do about it?

How PILGRIM convinced a celebrity cat to write his own blog

Bruce Life Masthead

Bruce the Cat, star of the recent AAA Colorado TV campaign, recently attained a new measure of celebrity when he began posting on his very own blog, aptly titled Bruce Life.

How the end of Net Neutrality could affect Madison Avenue

mad-men-2
As the internet carries more and more data-heavy content, carriers like AT&T and Verizon are turning to marketers and their advertising agencies to cover the higher costs.

Why advertisers are liking Facebook more than ever

Facebook_like_thumb

As late as April of this year, pundits were predicting that Facebook’s best days were behind it. But with the release of its latest quarterly results, it’s clear that the world’s largest social media platform continues to surprise industry analysts.

Does advertising still drive sales?

As seen on TV signMore than a quarter century ago a famous study titled How Advertising Works found that advertising doubled long-term sales of products compared to sales of the product in the first few weeks of an ad campaign. But is that still true today?

Moving Beyond CTR

Computer mouse

Using search engines to find information is now second nature for most of us and serves an explicit and immediate need.  There is a clear reason for making the search and we all have a clear end result in mind. 

Is this the year that TV advertising dies?

Television viewing habits

“The rapid rise of time-shifted viewing–driven by DVRs, video on demand options and mobile devices has decimated TV ratings.”

Claire Atkinson, New York Post Media Reporter

Native Advertising: Advertorials for the digital age.

Native Advertising

There’s been a lot of chatter about Native Advertising over the past few months.  So what exactly does the term mean?

Tracking Consumer Behavior With Wearable Technology

images-1

There is a lot of buzz in the industry around wearable technology and the ability to track consumer behavior. So, what exactly is wearable technology? Wearable technology includes clothing and accessories incorporating a computer and/or advanced electronic technologies. These technologies can be used to capture, measure and analyze a number of pieces of information, including movement, biometrics, pressure, density, time, temperature, calories, location, light, sound and much more.

How Face Detection Technology is Changing the Face of Advertising

New technology is around the corner for the advertising and media community. Marketing experts have struggled to find ways to calculate how many people are seeing ads, when, where and how long they are viewing them. But what if…

open