All posts in Media

22 Posts

Internet Radio Options

radio

Most everyone is familiar with Pandora these days – an internet radio service that lets you create your own radio stations that play only the music you like.

While Pandora has the largest share of internet radio listening, Spotify is gaining ground – particularly among teens and younger audiences – and many other contenders are out there including iHeart Radio, Slacker and TuneIn.

Media Lab: New Ideas From Ad Yapper, Integral Ad Science and Conde Nast.

The Media Lab

Every year the PILGRIM media team evaluates hundreds of new media vendors and opportunities. This month we put a spotlight on Ad Yapper, Integral Ad Science and other partners.

Time Shifted Viewing Overtaking Live TV

time_shifted_viewing

As technology continues to evolve, TV viewing is becoming more impacted. Recent research shows that up to 53% of consumers now prefer to stream TV content rather than watching live TV. This trend is strongest among Millennials and younger viewers, however, it does occur across all demographics. Of course, this is due to a range of technology options and not just DVRs. In fact, while only 34% of households report DVR usage, Video on Demand, TV Everywhere and Internet TV (Over-The-Top content) all combine to impact the time shifted viewing numbers.

Media Definition of the Month: Out of Home

Defining moments

Media has a language all its own, with terminology that doesn’t always make sense to other marketing professionals. So on a regular basis, members of our media department are taking a few of those words and defining them for us. This month we define Out of Home and other media terms that everyone’s heard of, but few people outside of the media department understand.

Do Digital Outdoor Boards Make Sense?

Digital outdoor boards are becoming increasingly more common throughout the U.S. and offer an array of attributes that make them appealing to outdoor advertisers. One of the biggest advantages is that digital boards offer dynamic content. That means that advertisers can change messages quickly and inexpensively.

Super Bowl XLIX – What Will It Take to Engage Viewers?

SuperBowl2015BlogPost

The Super Bowl—or more descriptively: the biggest marketing event of the year—generates a lot of hype among Americans. The game itself is supposedly the main event, but the advertising has become a bigger point of interest for many. So, what will it take for advertisers to provoke consumer engagement this Sunday?

The Truth About CTR

Truth About CTR_Robot

Click-Thru-Rate (CTR) is one of the easiest measurements to track in an online campaign and is often used as a benchmark to gauge success – especially for brand awareness campaigns that aren’t specifically trying to drive online sales. However, CTR usually doesn’t tell the whole story and research shows that optimizing to clicks may actually be detrimental.

Media Definition of the Month: Search Engine Optimization (SEO)

Defining moments

Media has a language all its own, with terminology that doesn’t always make sense to other marketing professionals. So on a regular basis, members of our media department are taking a few of those words and defining them for us. This month we define search engine optimization and other media terms that everyone’s heard of, but few people outside of the media department understand.

HULU 101

Hulu 101

 

Digital streaming has made inroads across the broadcast universe. As one of the top advertising supported venues for video, Hulu started in 2007 and offers a selection of TV shows, clips and movies.

Media Lab: New Ideas From NUVI, Sharethru and SpotXchange.

The Media Lab

Every year the PILGRIM media team evaluates hundreds of new media vendors and opportunities. This month we put a spotlight on NUVI, Sharethrough and other partners.

TV Trends

TV Trends Main ImageAlthough the media landscape is ever changing and audiences are more fragmented than ever, TV still tops the charts across almost all available metrics – including building reach and generating awareness, interest, purchase intent and actual purchases.

Colorado Political Ad Spend Tops $105M in Another Record Year

Colorado 2014 Election SpendingAfter the onslaught of television spots, radio ads, direct mail pieces and digital banners, it likely comes as no surprise that 2014 was another record year for political ad spending. The explosion of ads is due in large part to the 2010 Citizens United decision by the Supreme Court, which lifted bans on political spending by corporations. Though the final numbers have not been released, analysts say the 2014 political advertising spend will climb past $1.2 billion nationally, with the bulk of those dollars going to local TV.

Is online advertising fraud becoming an epidemic?

Web Bot

The Interactive Advertising Bureau recently estimated that 36% of all web traffic is considered fake, prompting The Wall Street Journal to call this growing problem an”epidemic.” So what can advertisers do about it?

Connected Cars: A New Generation of Targeted Ads.

In-car Wi-Fi

As more and more car manufacturers roll out vehicles with built-in Wi-Fi, it’s time for advertisers to take a closer look at all the opportunities this trend presents.

Media Lab: New ideas from IfByPhone, DataXu and SilverPush.

The Media Lab

Every year the PILGRIM media team evaluates hundreds of new media vendors and opportunities.  This month we put a spotlight on Ifbyphone, DataXu and other partners.

Media Definition of the Month: Post Impression Activity.

Defining moments

Media has a language all its own, with terminology that doesn’t always make sense to other marketing professionals. So on a regular basis, members of our media department are taking a few of those words and defining them for us.  This month we define post impression activity and other media terms that everyone’s heard of, but few people outside of the media department understand.
 

Why all gross rating points (GRP) are not created equal.

Gross Rating Points Equal

Why is one Gross Rating Point (GRP) in TV not the same as one GRP in radio?   Why do ratings change depending on the target demographic? And why doesn’t a TV point in Denver equal a TV point in Colorado Springs?

Two approaching trends that could change the way we buy TV.

TV RemoteAddressable and Programmatic TV are 2 very different concepts that both attempt to use data to make buying and placement decisions. Both approaches are on the horizon and have the potential to bring big changes to the TV buying and selling community.

Ever wonder if your traditional media buy is still working?

TVs With Test Patterns

These days we often hear this question from clients: “Does traditional media still work?”

Traditional media refers to all means of communication that existed before the advent of the Internet.   Old, yes, but obsolete ? Let’s look at the facts.

Fox News Vs. Fox TV: Do you know the difference?

FoxNews

Fox News and FOX TV are often confused or thought to be one and the same.  Here is a quick primer to help identify the differences:

open