With over 500,000 members, AAA Colorado is the state’s largest automobile club. To sustain and grow those numbers, AAA’s marketing team knew they would need to attract a new generation of members, with additional benefits that appealed to younger drivers.
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As Colorado’s tax-exempt 529 college savings program, the majority of CollegeInvest’s enrollments come through its website. Yet over the years the organization had added more and more content to the site, and prospective enrollees, especially grandparents, found it increasingly difficult to navigate.
Next time you’re traveling through Denver International Airport, be sure to look for our campaign promoting the Coors Brewery Tour. The new work is the latest in our ongoing efforts for the City of Golden, in conjunction with their most important resident, the world famous Coors Brewery. Hey, when was the last time you went out to Golden for the “short tour” yourself? Maybe it’s time for a refresher…
CCT Advertising is proud to have been honored with five winning entries in last night’s Denver 50 Awards.
Every year, the New Denver Advertising Club dispenses with the old-school trophies, media categories and rubber chicken banquet dinner. Instead, it honors the 50 best creative ideas brought forth by the advertising and marketing community during the year. Props to the CCT team members who made the following award-winning ideas come to life in 2010:
CCT is pleased to announce that it has been named Agency of Record for the Grand Junction Visitor & Convention Bureau.
View some behind-the-scenes images from the production of our most recent TV commercials.
A little constructive criticism is usually a good thing, right? As advertising professionals we pride ourselves on having the toughest of hides so believe me, we’re used to it. Nonetheless, we did find ourselves scratching our own heads after reading Westword’s bombastic critique of our 2 Hour Vacation campaign for the City of Golden this week. I mean, we can take having our work compared to the Marmaduke comic strip. Slightly juvenile, but who doesn’t like Marmaduke at some level?
We’re busy creating the follow up to our successful TV campaign for Rocky Mountain Health Plans. “We Understand Colorado. We Understand You.” is the campaign that reminded Coloradans about what a special place they live in, and how RMHP differs from other non-local insurance companies. The campaign was introduced in 2008 and helped our client gain significant market share in the highly competitive health insurance market. New ads will hit the airwaves soon…