The Super Bowl—or more descriptively: the biggest marketing event of the year—generates a lot of hype among Americans. The game itself is supposedly the main event, but the advertising has become a bigger point of interest for many. So, what will it take for advertisers to provoke consumer engagement this Sunday?
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The campaigns that are developed in the ad world are judged day-in and day-out by public opinion generated from the hundreds of thousands of people that are exposed to our messages as well as by the results we drive for our clients. Because of this, the advertising community also strives to continually challenge itself to break out of the norm, impact culture and open doors for brands.
Like many social networking sites, it’s not hard to lose hours at a time on the ever-popular Pinterest. This “social scrapbooking service” is where users go to browse ideas for a project or interest, hand-picked by people with interests similar to their own. Just about anything can be Pinned, organized into Pin boards and shared. Cofounders Ben Silbermann and Evan Sharp started this soon-to-be social giant in March of 2010. Although still in its early years, according to a recent Forbes article, Pinterest already sports a $5 billion valuation and a revenue model that puts Facebook and Twitter to shame.
PILGRIM employees recently helped reenact a classic video game race in Downtown Denver. Not only was it an entertaining event, it was also a very clever marketing stunt.
The race was a perfect example of “Experiential Marketing”, also known as engagement marketing, or participation marketing: where consumers are invited and encouraged to participate first hand in the evolution of a brand.
Until recently, LinkedIn always seemed to be an underdog in the social media world, often being overlooked and branded as merely a “recruiting website”. But in recent years, businesses have begun effectively using LinkedIn as a content-based marketing tool, and the “underdog” is beginning to evolve into something that is proving to be extremely beneficial to advertisers.
There is a lot of buzz in the industry around wearable technology and the ability to track consumer behavior. So, what exactly is wearable technology? Wearable technology includes clothing and accessories incorporating a computer and/or advanced electronic technologies. These technologies can be used to capture, measure and analyze a number of pieces of information, including movement, biometrics, pressure, density, time, temperature, calories, location, light, sound and much more.
Brands like VISA, Adidas and Nike are debuting World Cup ads six months before the first game. Just how big of stage are these brands playing on? According to Mike Mikho at Ad Week, “The World Cup is the single greatest marketing tent pole on the planet.” And with last year’s Super Bowl reaching 108 million viewers compared to the World Cup at 3.2 billion (2010 viewership), he makes a very valid point.
Use this quick-start guide to power your business’s Instagram account.
After a 16-year hiatus, Grey Poupon launched a new TV spot that aired during the Oscars last Sunday night, reimagining the infamous “Pardon Me” spot from decades ago.
It used to be that marketing-savvy TV viewers got as much enjoyment out of watching the Super Bowl ads as they did the big game itself.