All posts in Trends

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Putting the heart before the head.

Start with the heart.

As an advertising firm that works with health and wellness brands, it can be easy to get caught up in the heady technologies, treatment strategies, and impressive success stories that our clients can rightfully boast. Health and wellness companies are living in an age where providing new innovations, regularly, doesn’t constitute bragging rights, it’s practically required just to keep pace with shifting consumer attitudes and public policy changes.

Naturally, when you’re working so hard to deliver innovative technologies and unique customer experiences to serve them up, you want to talk about it. Surely, if people just knew what your company offered it would logically sway them to choose your brand, right? Well, not exactly. At least not in the way you might think. Like delivering any effective punch line, it’s all about timing. You can’t just blurt out the punch line before telling the joke, because, well, that just wouldn’t be funny. If funny is what you want, you have to take the time to bring your audience along before hitting them with the big conclusion.

Your advertising works much the same.

Internet Radio Options

radio

Most everyone is familiar with Pandora these days – an internet radio service that lets you create your own radio stations that play only the music you like.

While Pandora has the largest share of internet radio listening, Spotify is gaining ground – particularly among teens and younger audiences – and many other contenders are out there including iHeart Radio, Slacker and TuneIn.

Marketing From the Inside Out

Inside Out Marketing

Billions are invested in advertising and marketing each year, in an effort to change perceptions and increase the bottom line. No marketing pro worth their salt would spend so many dollars and hours making and placing ads that tout less hassle, more choices or personal customer service without also ensuring staff was ready to respond, right? You might be surprised.

The Evolution of Wearables

Apple Watch

Wearable Technology is a rapidly expanding category of hi-tech devices that can be physically worn by a consumer. With the ultimate goal of weaving technology seamlessly into our everyday lives, wearables literally keep technology at our fingertips. This category includes clothing and accessories that incorporate advanced computer technology like Google Glass, Android Wear and the Nike FuelBand. And, while there may be no limits to the future growth of the industry, the most recent addition to the category is creating a lot of buzz even though it may not be bringing a whole lot of new functionality to the table.

What Does Your Archetype Say About You and Your Brand?

Image courtesy Michel Jansen’s, “Brand Prototyping”.

If you took Psychology 101 back in the day, you might recall a Swiss chap named Carl Jung who wrote extensively about dream symbolism, the collective unconscious and a cool thing called, “Archetypes”. Turns out, understanding more about archetypes, can help us understand a lot more about ourselves and why we choose the companies and brands we do.

Super Bowl XLIX – What Will It Take to Engage Viewers?

SuperBowl2015BlogPost

The Super Bowl—or more descriptively: the biggest marketing event of the year—generates a lot of hype among Americans. The game itself is supposedly the main event, but the advertising has become a bigger point of interest for many. So, what will it take for advertisers to provoke consumer engagement this Sunday?

Three ‘Trends Behind The Trends’ for 2015

There are lots of 2015 predictions out there. Some are obvious. Some not so much. As 2015 rolls on, we look beyond the trends already gaining momentum to ask what the bigger story might be. What will set the leading brands apart from the rest in the minds of consumers in the coming year? We see three big ‘trends behind the trends’ that we think will impact both consumers and brands throughout the year ahead.

Top 15 Campaigns Since Y2K

Ad Age Top 15

The campaigns that are developed in the ad world are judged day-in and day-out by public opinion generated from the hundreds of thousands of people that are exposed to our messages as well as by the results we drive for our clients. Because of this, the advertising community also strives to continually challenge itself to break out of the norm, impact culture and open doors for brands.

TV Trends

TV Trends Main ImageAlthough the media landscape is ever changing and audiences are more fragmented than ever, TV still tops the charts across almost all available metrics – including building reach and generating awareness, interest, purchase intent and actual purchases.

Storytelling at the 2014 Colorado Governor’s Tourism Conference

Storytelling was a major theme at this year’s Colorado Governor’s Tourism Conference. The annual gathering attracted members of the state’s $17 billion tourism industry, for discussions, training and networking. Judging from the content of several presentations, the concept of storytelling could be playing a bigger role in how travel brands market themselves.

Wearable Tech: Why it will be as important as mobile.

SNL Google Glass Skit
It wasn’t that long ago that the arrival of the personal computer changed just about every aspect of our personal and business lives. The Internet did the same thing not much later, on a bigger scale. Now we’re told that we’re in the Post-PC era, with our smart phones and tablets keeping us constantly connected.

What’s next? According to many sources, we’re about to enter a new era where our mobile devices will become smaller, smarter, and hyper-aware. It’s being called the Wearable Era.

Connected Cars: A New Generation of Targeted Ads.

In-car Wi-Fi

As more and more car manufacturers roll out vehicles with built-in Wi-Fi, it’s time for advertisers to take a closer look at all the opportunities this trend presents.

LinkedIn: Evolving Into Something Bigger.

LinkedIn-Content Marketing

Until recently, LinkedIn always seemed to be an underdog in the social media world, often being overlooked and branded as merely a “recruiting website”. But in recent years, businesses have begun effectively using LinkedIn as a content-based marketing tool, and the “underdog” is beginning to evolve into something that is proving to be extremely beneficial to advertisers.

Two approaching trends that could change the way we buy TV.

TV RemoteAddressable and Programmatic TV are 2 very different concepts that both attempt to use data to make buying and placement decisions. Both approaches are on the horizon and have the potential to bring big changes to the TV buying and selling community.

10 internet trends that will rock your marketing world

Mary Meeker

Mary Meeker, legendary Morgan Stanley internet analyst and current partner at venture capital firm Kleiner Perkins Caufield Byers recently delivered her annual State of the Internet presentation at the Code conference in California.

How the end of Net Neutrality could affect Madison Avenue

mad-men-2
As the internet carries more and more data-heavy content, carriers like AT&T and Verizon are turning to marketers and their advertising agencies to cover the higher costs.

Storyscaping: Stories. Evolved.

imgStoryScapingHeroStorytelling is defined as the sharing of events with words, images, sounds, and/or experiences, sometimes with improvisation or embellishment. As advertisers, we leverage stories to drive behavior. Sometimes, we use other stories as inspiration; other times, we create brand new stories.

Interactive TV: New advertising options

Comcast Cable remote and screen

Interactive Television (“iTV”) is an application that enhances a :30 or :60 -second television spot with an interactive overlay, prompting a viewer to take a specific action if desired.

Are you a PANK?

Power_of_PANKs
One of the travel and tourism industry trends for 2014 will be targeting a new demographic, coined PANKs, by Melanie Notkin, founder of Savvy Auntie.

Is this the year that TV advertising dies?

Television viewing habits

“The rapid rise of time-shifted viewing–driven by DVRs, video on demand options and mobile devices has decimated TV ratings.”

Claire Atkinson, New York Post Media Reporter

open