All posts in Health + Wellness

5 Posts

Putting the heart before the head.

Start with the heart.

As an advertising firm that works with health and wellness brands, it can be easy to get caught up in the heady technologies, treatment strategies, and impressive success stories that our clients can rightfully boast. Health and wellness companies are living in an age where providing new innovations, regularly, doesn’t constitute bragging rights, it’s practically required just to keep pace with shifting consumer attitudes and public policy changes.

Naturally, when you’re working so hard to deliver innovative technologies and unique customer experiences to serve them up, you want to talk about it. Surely, if people just knew what your company offered it would logically sway them to choose your brand, right? Well, not exactly. At least not in the way you might think. Like delivering any effective punch line, it’s all about timing. You can’t just blurt out the punch line before telling the joke, because, well, that just wouldn’t be funny. If funny is what you want, you have to take the time to bring your audience along before hitting them with the big conclusion.

Your advertising works much the same.

Go Play Outside: How Getting Kids Outdoors is Healthy for All Of Us.

GoPlayOutside

What’s so great about the great outdoors?

During the long hot summers growing up in Ohio, my sister and I would watch cartoons in the mornings for as long as our parents would allow. We would inevitably grow restless, push each other’s buttons, and generally cause trouble until our mom would command, in her I’m-at-the-end-of-my-rope voice, “Go play outside!”

And we did. For hours and hours. Sometimes she wouldn’t see us until after Kick the Can wrapped at 10 pm. Other times she would bring us snacks in the woods down by the river behind our house and catch us playing “Explorers”; I was always Francisco Pizarro.

Mom didn’t make us play outside because it was good for our health, though. She just wanted us out of her hair. But what we know now is that those three words, go play outside, are the most important three words you could say to a child. (Ok maybe second place after, “I love you”.)

Wildlife Council ads encourage dads to take kids fishing

CPW_Recruitment_Lessons_2000pxIn a new digital and print campaign from PILGRIM, the Wildlife Council uses the power of childhood memories to encourage dads to take their kids fishing.

PILGRIM helps put Colorado’s new health insurance marketplace on the map

Connect for Health Colorado Baseball Ad

When PILGRIM began working with Connect for Health Colorado in late 2012, most people had never heard of the state’s new health insurance marketplace, and even fewer understood what a healthcare exchange was.

Connect For Health Colorado launches new campaign.

Connect for Health CO Ad CampaignHow do you educate 5.1 million Coloradans about the state’s new health insurance marketplace,  at a time when only 1 in 10 people interviewed understand what an insurance exchange is?

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