CollegeInvest, the organization behind Colorado’s state-sponsored 529 college savings program, has hired CCT as agency of record for its brand communications.
CollegeInvest is a not-for-profit division of the Colorado Department of Higher Education. Since 1979, the organization has helped hundreds of thousands of Colorado families break down the financial barriers to college by providing expert information, simple planning tools, and college savings plans.
CCT won the assignment after a review involving 12 advertising agencies. According to Angela Baier, Chief Marketing Officer at CollegeInvest, “We chose CCT Advertising because they understood our unique strengths and challenges, and offered a complete solution that involves traditional, digital and social strategies.”
“Our team has long admired the strong brand awareness CollegeInvest has built in our state, and the important role they serve in our community,” said Tom Leydon, CEO of CCT. “We look forward to helping Colorado parents and grandparents better understand the unique benefits of a CollegeInvest savings plan.”
Campaign planning has begun, with an expected launch date of Fall 2012.