CCT Advertising is proud to have been honored with five winning entries in last night’s Denver 50 Awards.
Every year, the New Denver Advertising Club dispenses with the old-school trophies, media categories and rubber chicken banquet dinner. Instead, it honors the 50 best creative ideas brought forth by the advertising and marketing community during the year. Props to the CCT team members who made the following award-winning ideas come to life in 2010:
Examiner.com Out-of-Home Campaign supported local salespeople, and introduced Denver, Austin, Columbus and Kansas City to this new citizen-journalist website.
Gates Corporation Beltwear Campaign used attention-getting visuals and a simple plastic gauge to help professional mechanics determine when an automotive belt is worn out.
Pet Overpopulation Fund Online Video used a mockumentary style to encourage people to support this spay and neuter fund as a check-off donation on their Colorado tax returns.
The Butterfly Pavilion used these posters to promote their Insectival event, in the spirit of old school carny posters. Yes, it’s a carnival featuring insects. We know. Ew.
Gates Corporation used this print campaign to promote the lowly serpentine belt. It resides deep in the recesses of your engine, but a high-quality replacement belt (from Gates, of course) can actually help restore a car’s performance to like-new levels.