The Wildlife Council recently named CCT Advertising as agency of record for its annual public information campaign.
Created in 1998 by the Colorado state legislature, the mission of the council is to educate the public on the value of wildlife and wildlife management, and the importance of hunting and fishing to wildlife management in the state. The program is funded entirely by a 75 cent surcharge on hunting and fishing licenses, and requires no tax dollars.
“More and more Colorado families are living in or near cities,” said Chris Clemens, president of CCT Advertising. “So it’s more important than ever that the Wildlife Council educate the urban public about the vital role hunters and anglers play in wildlife management.”
CCT Advertising will serve as the Council’s strategic communications partner, developing a five-year campaign that includes mass media, public relations, social, interactive and mobile media to reach the general public.
“We liked CCT’s innovative and integrated approach to our communications challenge,” said Eric Coe, chairman of the council. “They showed us how we could build on the foundation of our current campaign and extend it into new, social and mobile media.”