The University of Colorado Denver has hired CCT Advertising as agency of record for its 13 schools and colleges. CU Denver is one of the nation’s top urban public research institutions, offering more than 130 programs to 17,000 undergraduate, graduate, doctoral and professional health students at its downtown Denver and Anschutz Medical campuses.
The university selected CCT over several other area firms because of the agency’s track record in developing online and guerrilla advertising campaigns as well as its traditional and online media buying capabilities.
“CU Denver holds a unique position in this marketplace, and a special place in the hearts and minds of CU graduates like myself,” according to CCT president Chris Clemens. “We’re excited to help raise awareness for an institution which has trained so many of the region’s top leaders in medicine, business, politics, and the arts.”
The agency has already begun placing media for the university, and is in the planning stages on several communications initiatives for 2012.