As its name applies, the Denver 50 honors the 50 best advertising and marketing ideas that were created in the Rocky Mountain West this year. The low number of winning entries makes it one of the toughest regional award shows in the country. So all of the folks at CCT Advertising were excited to learn that for the the second straight year the judges selected 5 CCT campaign ideas to feature in this year’s show, ranking CCT among the top award winners in the region. Here are those entries:
Wyoming’s Wind River Country is a hidden gem of a destination a couple hours south of Yellowstone. Our charge was to create a stronger sense of place and a clearer identity for the brand. Work included a new logo, print ads and website design.
Miller Coors participates in a joint marketing effort with the City of Golden to advertise the Coors Brewery Tour. Each year, the tour drives 250,000 visitors to the brewery, and thanks to this campaign of dioramas and electronic billboards at DIA, thousands stop in Coors hometown of Golden after the tour. When we found out that the #1 reason they take the tour is for the free beer, this airport signage almost wrote itself.
In addition to the work shown, the Denver 50 also honored a recent campaign for the Togwotee Trail to Yellowstone designed to keep travelers driving one of Wyoming’s busiest highways to Yellowstone during an 8-year road construction project. We are featuring this work in an upcoming email, so we’ll keep you in suspense until then.
Do you have a favorite CCT campaign of the past year? Tell us what you think.