As most of you know, Facebook went public this morning. The Facebook IPO is the largest ever for an Internet company and one of the largest ever in the U.S., what is especially interesting is that the company is only eight years old. Unless you are a big time investor or really into the stock market, you are probably thinking, “Why do should I care?”
With all of the buzz and high valuation Facebook will need to make sure that their revenue streams are going strong. This will probably mean additional ads and ads in different forms. We will likely also see them trying some unique new products like search engine integration and additional small business acquisition. We may also see them do some really out of the box ideas (think Google and the self-driving car).
While the amount of buzz has been great, not all has been good. GM pulled a $10 million ad campaign stating that Facebook ads don’t work and Google came out touting its better ad service. There are studies showing that in general, people don’t trust Facebook, especially with the ever changing privacy settings and rumors that user data will be sold to the highest bidder.
This all adds up to a historical moment for social media along with a lot of people asking if it is just a fad. It is really anyone’s guess, but we will update our status as things progress.