Insurance Exchange Hires PILGRIM

The Colorado Health Benefit Exchange has hired PILGRIM to develop advertising and digital marketing for the organization tasked with establishing Colorado’s first online insurance exchange. We won the assignment after a two-month search that involved 10 agencies from Denver, Boston, Washington D.C. and other cities.

“We were looking for a firm with experience creating successful statewide marketing campaigns and a fresh, creative approach to building excitement about Colorado’s new health insurance marketplace,” according to Myung Oak Kim, Director of Communications and Outreach at the Colorado Health Benefit Exchange. “Their knowledge of the Colorado market, experience developing memorable, data-driven campaigns, and cohesive, energized team made them the right choice for us.”

“We are honored to help launch one of the first insurance exchanges in the country. Colorado is truly a pioneer in this field, and we look forward to helping develop pioneering work for what we believe will be one of the country’s most innovative and responsive exchanges, ” added Tom Leydon, our CEO.

The Colorado Health Benefit Exchange is a new online health insurance marketplace, scheduled to open for business in October 2013, where individuals, families and small employers can shop for and buy health insurance based on quality and price.  The Exchange is a public, non-profit entity that was established by Senate Bill 11-200, passed by the General Assembly in May 2011. The Exchange is governed by a Board of Directors with additional direction from a panel of state lawmakers known as the Legislative Implementation Review Committee. More information is available at

PILGRIM is a full-service, digitally–enabled communications company that uses the latest mass media, online and social marketing tools to create transformational campaigns that change the way people think about brands and helps companies win in highly competitive markets. The agency focuses on Journey brands: brands that transform or transport you. Other PILGRIM clients include AAA of Colorado, Rocky Mountain Health Plans, Colorado Division of Parks and Wildlife and VisitLaramie. For more information, visit or email [email protected]

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