PILGRM is pleased to announce that Michelle Roche has joined the agency as Account Service Director. A twenty-five-year veteran of the advertising industry, Michelle brings a wealth of experience and account service leadership skills to the PILGRIM team.
Originally from Boston, Michelle has worked inside the top ranks of successful ad agencies in Denver. She’s helped brands like Noodles & Company, Big O Tires, Denver Public Schools, Vail Resorts and the William Carter Company leverage consumer insights, transform their brands, and achieve big business successes.
Before joining PILGRIM, Michelle was VP of Brand Strategy at Anabliss Design. She was Co-Founder and Account Service Director at Denver’s Sukle Advertising. Michelle has also served in senior-level Account Service roles at Root Brand Communications and McClain Finlon Advertising.
Known by many of her colleagues as “Smiley”, Michelle has been said to wield the perfect balance of reasonable, inquisitive, and tenacious. At PILGRIM, Michelle is already demonstrating her abilities to identify problems and get to the core of them swiftly, all ninja like. Michelle brings a type of strategic thinking that borders on brilliant to our clients’ toughest marketing challenges. When she’s not leading the Pilgrims, you can find Michelle traveling, snowshoeing, or hiking with her two sons.
You can reach Michelle by email at [email protected], or by phone at 303-531-7180.
PILGRIM is a Denver-based advertising and digital marketing firm dedicated to Journey Brands — companies ready to transform their category, customers or culture.