To reach younger audiences, the Colorado Wildlife Council added Instagram to its social media outreach strategy. To kick things off with a bang, PILGRIM developed an innovative series of games tailored to work within the Hug a Hunter on Instagram environment. Species & Feces, the first game released, invited users to guess which poo belonged to which animal fur. The games, which also included Birds & Broods, as well as Heads & Treads, delivered a healthy dose of wildlife education along the way. It’s a whole new way to use Instagram, that’s a whole lot of fun.