Spies! War! Espionage! Sex! Sinners! Traitors! Patriots! This movie has all the mystery and head games anyone could want. What this movie didn’t have was money to promote itself. PILGRIM masterminded a cost-effective and buzz-worthy social media-to-real-world game called “army of spies”. The spy/war genre has a large, loyal and active following so the underground, grassroots approach was the perfect way to engage this audience. We created logo and tagline for the film, plus business cards to kick off the social media game. Wanna play? Write “I’m in” on a piece of paper, snap a selfie, post to insta with hashtag #stegokey. Or, follow codename_alice. And see what unravels.