Eating Recovery Center provides comprehensive treatment for eating disorders across the country. Highly skilled physicians and proven treatments create outstanding clinical outcomes. But for those suffering from an eating disorder, the decision to go into treatment can be an emotional rollercoaster. To reach these patients, we developed a campaign that focused not on the treatment, but on the desired end result: the hope for sufferers that they could ultimately take back their lives from their disease.
Our “Recover Life” campaign reminded them how they how strong they could be, and encouraged others who might be suffering to seek help. Launched during National Eating Disorder Awareness Week, print ads in national fashion, lifestyle and health publications helped establish strong awareness levels, while digital display and social media pointed them to the multitude of online resources available to help make an informed decision.