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Healthcare reform, new heavy-hitter competitors and an ever-growing state population meant that Rocky Mountain Health Plans needed to defend their strong member foothold on the Western Slope. In an industry that relies heavily on stock images of happy patients and smiling doctors, we introduced a campaign reminding locals that when you live in Colorado, there are some things you just “get.” With a humorous mix of “if you live here, you get it” scenarios, we poked a little fun at how life here can be quite different. And how a company from Colorado – Rocky Mountain Health Plans – was much better suited to provide for the needs of its home-town customers than an outsider. The campaign also included Print Ads.

Client: Rocky Mountain Health Plans Categories: TV/Radio
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