All posts tagged advertising

38 Posts

Internet Radio Options

radio

Most everyone is familiar with Pandora these days – an internet radio service that lets you create your own radio stations that play only the music you like.

While Pandora has the largest share of internet radio listening, Spotify is gaining ground – particularly among teens and younger audiences – and many other contenders are out there including iHeart Radio, Slacker and TuneIn.

Media Lab: New Ideas From Ad Yapper, Integral Ad Science and Conde Nast.

The Media Lab

Every year the PILGRIM media team evaluates hundreds of new media vendors and opportunities. This month we put a spotlight on Ad Yapper, Integral Ad Science and other partners.

Time Shifted Viewing Overtaking Live TV

time_shifted_viewing

As technology continues to evolve, TV viewing is becoming more impacted. Recent research shows that up to 53% of consumers now prefer to stream TV content rather than watching live TV. This trend is strongest among Millennials and younger viewers, however, it does occur across all demographics. Of course, this is due to a range of technology options and not just DVRs. In fact, while only 34% of households report DVR usage, Video on Demand, TV Everywhere and Internet TV (Over-The-Top content) all combine to impact the time shifted viewing numbers.

Media Definition of the Month: Out of Home

Defining moments

Media has a language all its own, with terminology that doesn’t always make sense to other marketing professionals. So on a regular basis, members of our media department are taking a few of those words and defining them for us. This month we define Out of Home and other media terms that everyone’s heard of, but few people outside of the media department understand.

Do Digital Outdoor Boards Make Sense?

Digital outdoor boards are becoming increasingly more common throughout the U.S. and offer an array of attributes that make them appealing to outdoor advertisers. One of the biggest advantages is that digital boards offer dynamic content. That means that advertisers can change messages quickly and inexpensively.

What Does Your Archetype Say About You and Your Brand?

Image courtesy Michel Jansen’s, “Brand Prototyping”.

If you took Psychology 101 back in the day, you might recall a Swiss chap named Carl Jung who wrote extensively about dream symbolism, the collective unconscious and a cool thing called, “Archetypes”. Turns out, understanding more about archetypes, can help us understand a lot more about ourselves and why we choose the companies and brands we do.

Super Bowl XLIX – What Will It Take to Engage Viewers?

SuperBowl2015BlogPost

The Super Bowl—or more descriptively: the biggest marketing event of the year—generates a lot of hype among Americans. The game itself is supposedly the main event, but the advertising has become a bigger point of interest for many. So, what will it take for advertisers to provoke consumer engagement this Sunday?

Three ‘Trends Behind The Trends’ for 2015

There are lots of 2015 predictions out there. Some are obvious. Some not so much. As 2015 rolls on, we look beyond the trends already gaining momentum to ask what the bigger story might be. What will set the leading brands apart from the rest in the minds of consumers in the coming year? We see three big ‘trends behind the trends’ that we think will impact both consumers and brands throughout the year ahead.

Top 15 Campaigns Since Y2K

Ad Age Top 15

The campaigns that are developed in the ad world are judged day-in and day-out by public opinion generated from the hundreds of thousands of people that are exposed to our messages as well as by the results we drive for our clients. Because of this, the advertising community also strives to continually challenge itself to break out of the norm, impact culture and open doors for brands.

Pinterest: poised to change the way we search?

Like many social networking sites, it’s not hard to lose hours at a time on the ever-popular Pinterest. This “social scrapbooking service” is where users go to browse ideas for a project or interest, hand-picked by people with interests similar to their own. Just about anything can be Pinned, organized into Pin boards and shared. Cofounders Ben Silbermann and Evan Sharp started this soon-to-be social giant in March of 2010.  Although still in its early years, according to a recent Forbes article, Pinterest already sports a $5 billion valuation and a revenue model that puts Facebook and Twitter to shame.

The Truth About CTR

Truth About CTR_Robot

Click-Thru-Rate (CTR) is one of the easiest measurements to track in an online campaign and is often used as a benchmark to gauge success – especially for brand awareness campaigns that aren’t specifically trying to drive online sales. However, CTR usually doesn’t tell the whole story and research shows that optimizing to clicks may actually be detrimental.

Media Definition of the Month: Search Engine Optimization (SEO)

Defining moments

Media has a language all its own, with terminology that doesn’t always make sense to other marketing professionals. So on a regular basis, members of our media department are taking a few of those words and defining them for us. This month we define search engine optimization and other media terms that everyone’s heard of, but few people outside of the media department understand.

HULU 101

Hulu 101

 

Digital streaming has made inroads across the broadcast universe. As one of the top advertising supported venues for video, Hulu started in 2007 and offers a selection of TV shows, clips and movies.

Media Lab: New Ideas From NUVI, Sharethru and SpotXchange.

The Media Lab

Every year the PILGRIM media team evaluates hundreds of new media vendors and opportunities. This month we put a spotlight on NUVI, Sharethrough and other partners.

TV Trends

TV Trends Main ImageAlthough the media landscape is ever changing and audiences are more fragmented than ever, TV still tops the charts across almost all available metrics – including building reach and generating awareness, interest, purchase intent and actual purchases.

Colorado Political Ad Spend Tops $105M in Another Record Year

Colorado 2014 Election SpendingAfter the onslaught of television spots, radio ads, direct mail pieces and digital banners, it likely comes as no surprise that 2014 was another record year for political ad spending. The explosion of ads is due in large part to the 2010 Citizens United decision by the Supreme Court, which lifted bans on political spending by corporations. Though the final numbers have not been released, analysts say the 2014 political advertising spend will climb past $1.2 billion nationally, with the bulk of those dollars going to local TV.

The Business Case for Creativity

For years, advertising agencies have sought out, valued, and fiercely competed for awards and recognition for their creativity. They’ve sometimes been criticized for their pursuit of creative awards, under the assumption that business results should come first. Has anything changed? Could a focus on creativity be a new driver of business success? Several studies, and business leaders, seem to think so.

Experiential Marketing: How even small events can make a big impact.

PILGRIM employees recently helped reenact a classic video game race in Downtown Denver. Not only was it an entertaining event, it was also a very clever marketing stunt.

The race was a perfect example of “Experiential Marketing”, also known as engagement marketing, or participation marketing: where consumers are invited and encouraged to participate first hand in the evolution of a brand. 

Is online advertising fraud becoming an epidemic?

Web Bot

The Interactive Advertising Bureau recently estimated that 36% of all web traffic is considered fake, prompting The Wall Street Journal to call this growing problem an”epidemic.” So what can advertisers do about it?

Connected Cars: A New Generation of Targeted Ads.

In-car Wi-Fi

As more and more car manufacturers roll out vehicles with built-in Wi-Fi, it’s time for advertisers to take a closer look at all the opportunities this trend presents.

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