All posts tagged advertising38 Posts
After only three years, real-time bidding has become a catalyst for tremendous growth in display advertising. It began by extending technology and placement strategies from search and applying them across the Web to display. Yet there is a growing sense that the real-time bidding revolution has not lived up to its potential.
As Colorado’s tax-exempt 529 college savings program, the majority of CollegeInvest’s enrollments come through its website. Yet over the years the organization had added more and more content to the site, and prospective enrollees, especially grandparents, found it increasingly difficult to navigate.
There is a lot of buzz in the industry around wearable technology and the ability to track consumer behavior. So, what exactly is wearable technology? Wearable technology includes clothing and accessories incorporating a computer and/or advanced electronic technologies. These technologies can be used to capture, measure and analyze a number of pieces of information, including movement, biometrics, pressure, density, time, temperature, calories, location, light, sound and much more.
New technology is around the corner for the advertising and media community. Marketing experts have struggled to find ways to calculate how many people are seeing ads, when, where and how long they are viewing them. But what if…
Brands like VISA, Adidas and Nike are debuting World Cup ads six months before the first game. Just how big of stage are these brands playing on? According to Mike Mikho at Ad Week, “The World Cup is the single greatest marketing tent pole on the planet.” And with last year’s Super Bowl reaching 108 million viewers compared to the World Cup at 3.2 billion (2010 viewership), he makes a very valid point.
As most of you probably know by now Starbucks has decided that 2011 will be the year they launch a new brand identity. But, didn’t they forget something? Their name perhaps?
Moving away from using a name and leading with a symbol isn’t necessarily a new practice, I mean Prince did it many years ago, 1993 in fact, and was simply (sarcasm implied) known as “The Artist Formerly Known as Prince”. Well that all ended for him in May of 2000 when he went back to using his “real” name.