All posts tagged advertising

38 Posts

Media Lab: New ideas from IfByPhone, DataXu and SilverPush.

The Media Lab

Every year the PILGRIM media team evaluates hundreds of new media vendors and opportunities.  This month we put a spotlight on Ifbyphone, DataXu and other partners.

Media Definition of the Month: Post Impression Activity.

Defining moments

Media has a language all its own, with terminology that doesn’t always make sense to other marketing professionals. So on a regular basis, members of our media department are taking a few of those words and defining them for us.  This month we define post impression activity and other media terms that everyone’s heard of, but few people outside of the media department understand.
 

How the end of Net Neutrality could affect Madison Avenue

mad-men-2
As the internet carries more and more data-heavy content, carriers like AT&T and Verizon are turning to marketers and their advertising agencies to cover the higher costs.

Fox News Vs. Fox TV: Do you know the difference?

FoxNews

Fox News and FOX TV are often confused or thought to be one and the same.  Here is a quick primer to help identify the differences:

Programmatic Buying: A New Way to Crunch the Media Numbers

Programmatic buying

Ever heard the phrase ‘programmatic buying’? It’s a fast-growing part of the buying and selling of online media. 

Real-time Bidding Enjoying Unreal Growth

Real-time bidding

After only three years, real-time bidding has become a catalyst for tremendous growth in display advertising.  It began by extending technology and placement strategies from search and applying them across the Web to display.  Yet there is a growing sense that the real-time bidding revolution has not lived up to its potential.

New CollegeInvest Website Improves Navigation, Mobile Access

CollegeInvest Home Page

 

As Colorado’s tax-exempt 529 college savings program, the majority of CollegeInvest’s enrollments come through its website.  Yet over the years the organization had added more and more content to the site, and prospective enrollees, especially grandparents, found it increasingly difficult to navigate.

Moving Beyond CTR

Computer mouse

Using search engines to find information is now second nature for most of us and serves an explicit and immediate need.  There is a clear reason for making the search and we all have a clear end result in mind. 

Creating a Different Kind of Holiday Cheer Through Social Media

Kegs with Legs 1

How do you break through the holiday clutter without breaking your holiday budget? The PILGRIM digital and creative teams decided to raise awareness for an annual industry event hosted by PILGRIM using an unconventional campaign concept that utilized social media as its primary medium.

PILGRIM Campaigns Win at Denver Fifty

Denver fifty PILGRIM creative teams walked away with 2 awards at this year’s Denver 50 award show, held January 29th at the Colorado History Museum. The winning campaigns were created for Connect for Health Colorado and the Pet Overpopulation Fund.

Tracking Consumer Behavior With Wearable Technology

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There is a lot of buzz in the industry around wearable technology and the ability to track consumer behavior. So, what exactly is wearable technology? Wearable technology includes clothing and accessories incorporating a computer and/or advanced electronic technologies. These technologies can be used to capture, measure and analyze a number of pieces of information, including movement, biometrics, pressure, density, time, temperature, calories, location, light, sound and much more.

How Face Detection Technology is Changing the Face of Advertising

New technology is around the corner for the advertising and media community. Marketing experts have struggled to find ways to calculate how many people are seeing ads, when, where and how long they are viewing them. But what if…

The magazine reinvented.

Digital magazines on Tablet“Tablet is a 3-in-1 product, it’s the best of magazine, it’s the best of television, and it’s the best of online.” – Jeff Barlow, Sr. Director, Marketing Solutions & Innovation, Rogers

Tablet is another space in which consumers are consuming media and the key medium magazines are headed towards.

The Single Greatest Marketing Tent Pole on the Planet

world-cup-logo-2014

Brands like VISA, Adidas and Nike are debuting World Cup ads six months before the first game. Just how big of stage are these brands playing on? According to Mike Mikho at Ad Week, “The World Cup is the single greatest marketing tent pole on the planet.” And with last year’s Super Bowl reaching 108 million viewers compared to the World Cup at 3.2 billion (2010 viewership), he makes a very valid point.

Spring Interns are Here!

PILGRIM's Spring Interns
At PILGRIM our interns are a vital part of our agency. They get real world experience in a small agency environment and we get fresh new perspectives. Meet our new Spring Creative and Digital Interns!

So, what’s in a name?

As most of you probably know by now Starbucks has decided that 2011 will be the year they launch a new brand identity. But, didn’t they forget something?  Their name perhaps?

Moving away from using a name and leading with a symbol isn’t necessarily a new practice, I mean Prince did it many years ago, 1993 in fact, and was simply (sarcasm implied) known as “The Artist Formerly Known as Prince”. Well that all ended for him in May of 2000 when he went back to using his “real” name.

I digress.

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