Storytelling was a major theme at this year’s Colorado Governor’s Tourism Conference. The annual gathering attracted members of the state’s $17 billion tourism industry, for discussions, training and networking. Judging from the content of several presentations, the concept of storytelling could be playing a bigger role in how travel brands market themselves.
All posts tagged Denver-based advertising agencies16 Posts
PILGRIM employees recently helped reenact a classic video game race in Downtown Denver. Not only was it an entertaining event, it was also a very clever marketing stunt.
The race was a perfect example of “Experiential Marketing”, also known as engagement marketing, or participation marketing: where consumers are invited and encouraged to participate first hand in the evolution of a brand.
As Colorado’s tax-exempt 529 college savings program, the majority of CollegeInvest’s enrollments come through its website. Yet over the years the organization had added more and more content to the site, and prospective enrollees, especially grandparents, found it increasingly difficult to navigate.
Why is it that we can’t turn away from reality TV? Do we really care if Brad Womack falls in love? And what does it say that Mike “The Situation” is up there with the Merriam-Webster definition of situation in an organic search? If you don’t recognize these names, congratulations. If you do, join America’s obsession with reality TV.
People love to make forecasts and predictions, especially in our industry. As a Denver based advertising agency, CCT Advertising is always keeping an eye on current trending and is constantly evaluating the movement towards all things digital that is keeping the predication meter at an all time high.
One subject there’s been a lot of chatter about over the past couple of years is how terrestrial radio listening will change in the digital world.
OK, so we all had our share of those “year in review” stories that dominated the headlines a few weeks ago. But as studied advertising professionals, we couldn’t resist this list of the top 10 advertising icons from the previous decade. Like ’em or hate ’em, you have to admire the power of an effective icon to get your brand noticed.
According to AdAge, the most influential ad icons from the past 10 years included the following icons.
In today’s hyper-competitive marketing world, the concept of brand equity seems like a sleepy concept left over from your first Marketing 101 class. With so many new media outlets competing for our A.D.D.-riddled attention spans, isn’t marketing today more about immediate gratification, “hits,” “likes” and “follows?” In this environment, who really cares about a dated concept like brand equity today?
The role Social Media plays in an overarching marketing strategy continues to change and evolve as consumer behavior adjusts to new technologies. As a Denver-based advertising agency and leisure marketing specialists, the media department here at CCT Advertising has been monitoring these changes with interest for our clients advertising leisure and lifestyle brands. While companies foster fan pages, develop apps, investigate gaming applications and consistently engage audiences through tweets, until recently direct results from many of those interactions were mixed and difficult to track. However, Twitter recently redesigned their model with advertising in mind making tweets more clickable and more measureable and adding ‘Promoted Tweets’ that could further change the landscape for social media advertisers.