All posts tagged Denver-based CCT Advertising

6 Posts

Fish Heads, Fish Heads!

As an agency specializing in Journey Brands, CCT Advertising has spent the fall and winter planning and strategizing the right approach and campaign messaging for our travel and attractions clients. It’s now production time for many of those campaigns, as we get ready to launch in the summer leisure months.

This week we had a particularly fun time in production, as we shot TV for the Wyoming Department of Transportation’s Togwotee Trail campaign. WYDOT is nearing the end of a seven-year road construction project along one of the most popular roads to Yellowstone National Park.

Is Online the Future for Radio?

People love to make forecasts and predictions, especially in our industry.  As a Denver based advertising agency, CCT Advertising is always keeping an eye on current trending and is constantly evaluating the movement towards all things digital that is keeping the predication meter at an all time high.

One subject there’s been a lot of chatter about over the past couple of years is how terrestrial radio listening will change in the digital world.

The Changing Face of Television

These days, there’s an abundance of information about consumer’s continued migration to the online and mobile world.  But what does that mean for the more traditional world of Television? As a Denver ad agency that specializes in leisure marketing, we know that the TV world has changed.  Instead of a limited choice of programming we now have an abundance of cable options, video-on-demand, DVR’s, online video content, and instantly available movies streamed directly to your set.  We can now watch pretty much whatever we want, whenever we want.

New Twitter Ad Model Offers Fresh Opportunities to Reach the Social Media Audience

The role Social Media plays in an overarching marketing strategy continues to change and evolve as consumer behavior adjusts to new technologies.  As a Denver-based advertising agency and leisure marketing specialists, the media department here at CCT Advertising has been monitoring these changes with interest for our clients advertising leisure and lifestyle brands. While companies foster fan pages, develop apps, investigate gaming applications and consistently engage audiences through tweets, until recently direct results from many of those interactions were mixed and difficult to track. However, Twitter recently redesigned their model with advertising in mind making tweets more clickable and more measureable and adding ‘Promoted Tweets’ that could further change the landscape for social media advertisers.