Media has a language all its own, with terminology that doesn’t always make sense to other marketing professionals. So on a regular basis, members of our media department are taking a few of those words and defining them for us. This month we define Out of Home and other media terms that everyone’s heard of, but few people outside of the media department understand.
All posts tagged PILGRIM Advertising and Digital Marketing26 Posts
There are lots of 2015 predictions out there. Some are obvious. Some not so much. As 2015 rolls on, we look beyond the trends already gaining momentum to ask what the bigger story might be. What will set the leading brands apart from the rest in the minds of consumers in the coming year? We see three big ‘trends behind the trends’ that we think will impact both consumers and brands throughout the year ahead.
The campaigns that are developed in the ad world are judged day-in and day-out by public opinion generated from the hundreds of thousands of people that are exposed to our messages as well as by the results we drive for our clients. Because of this, the advertising community also strives to continually challenge itself to break out of the norm, impact culture and open doors for brands.
Click-Thru-Rate (CTR) is one of the easiest measurements to track in an online campaign and is often used as a benchmark to gauge success – especially for brand awareness campaigns that aren’t specifically trying to drive online sales. However, CTR usually doesn’t tell the whole story and research shows that optimizing to clicks may actually be detrimental.
Media has a language all its own, with terminology that doesn’t always make sense to other marketing professionals. So on a regular basis, members of our media department are taking a few of those words and defining them for us. This month we define search engine optimization and other media terms that everyone’s heard of, but few people outside of the media department understand.
After the onslaught of television spots, radio ads, direct mail pieces and digital banners, it likely comes as no surprise that 2014 was another record year for political ad spending. The explosion of ads is due in large part to the 2010 Citizens United decision by the Supreme Court, which lifted bans on political spending by corporations. Though the final numbers have not been released, analysts say the 2014 political advertising spend will climb past $1.2 billion nationally, with the bulk of those dollars going to local TV.
For years, advertising agencies have sought out, valued, and fiercely competed for awards and recognition for their creativity. They’ve sometimes been criticized for their pursuit of creative awards, under the assumption that business results should come first. Has anything changed? Could a focus on creativity be a new driver of business success? Several studies, and business leaders, seem to think so.
Storytelling was a major theme at this year’s Colorado Governor’s Tourism Conference. The annual gathering attracted members of the state’s $17 billion tourism industry, for discussions, training and networking. Judging from the content of several presentations, the concept of storytelling could be playing a bigger role in how travel brands market themselves.
PILGRIM employees recently helped reenact a classic video game race in Downtown Denver. Not only was it an entertaining event, it was also a very clever marketing stunt.
The race was a perfect example of “Experiential Marketing”, also known as engagement marketing, or participation marketing: where consumers are invited and encouraged to participate first hand in the evolution of a brand.
It wasn’t that long ago that the arrival of the personal computer changed just about every aspect of our personal and business lives. The Internet did the same thing not much later, on a bigger scale. Now we’re told that we’re in the Post-PC era, with our smart phones and tablets keeping us constantly connected.
What’s next? According to many sources, we’re about to enter a new era where our mobile devices will become smaller, smarter, and hyper-aware. It’s being called the Wearable Era.
Until recently, LinkedIn always seemed to be an underdog in the social media world, often being overlooked and branded as merely a “recruiting website”. But in recent years, businesses have begun effectively using LinkedIn as a content-based marketing tool, and the “underdog” is beginning to evolve into something that is proving to be extremely beneficial to advertisers.