All posts tagged trends

22 Posts

Go Play Outside: How Getting Kids Outdoors is Healthy for All Of Us.

GoPlayOutside

What’s so great about the great outdoors?

During the long hot summers growing up in Ohio, my sister and I would watch cartoons in the mornings for as long as our parents would allow. We would inevitably grow restless, push each other’s buttons, and generally cause trouble until our mom would command, in her I’m-at-the-end-of-my-rope voice, “Go play outside!”

And we did. For hours and hours. Sometimes she wouldn’t see us until after Kick the Can wrapped at 10 pm. Other times she would bring us snacks in the woods down by the river behind our house and catch us playing “Explorers”; I was always Francisco Pizarro.

Mom didn’t make us play outside because it was good for our health, though. She just wanted us out of her hair. But what we know now is that those three words, go play outside, are the most important three words you could say to a child. (Ok maybe second place after, “I love you”.)

Internet Radio Options

radio

Most everyone is familiar with Pandora these days – an internet radio service that lets you create your own radio stations that play only the music you like.

While Pandora has the largest share of internet radio listening, Spotify is gaining ground – particularly among teens and younger audiences – and many other contenders are out there including iHeart Radio, Slacker and TuneIn.

Time Shifted Viewing Overtaking Live TV

time_shifted_viewing

As technology continues to evolve, TV viewing is becoming more impacted. Recent research shows that up to 53% of consumers now prefer to stream TV content rather than watching live TV. This trend is strongest among Millennials and younger viewers, however, it does occur across all demographics. Of course, this is due to a range of technology options and not just DVRs. In fact, while only 34% of households report DVR usage, Video on Demand, TV Everywhere and Internet TV (Over-The-Top content) all combine to impact the time shifted viewing numbers.

Do Digital Outdoor Boards Make Sense?

Digital outdoor boards are becoming increasingly more common throughout the U.S. and offer an array of attributes that make them appealing to outdoor advertisers. One of the biggest advantages is that digital boards offer dynamic content. That means that advertisers can change messages quickly and inexpensively.

The Evolution of Wearables

Apple Watch

Wearable Technology is a rapidly expanding category of hi-tech devices that can be physically worn by a consumer. With the ultimate goal of weaving technology seamlessly into our everyday lives, wearables literally keep technology at our fingertips. This category includes clothing and accessories that incorporate advanced computer technology like Google Glass, Android Wear and the Nike FuelBand. And, while there may be no limits to the future growth of the industry, the most recent addition to the category is creating a lot of buzz even though it may not be bringing a whole lot of new functionality to the table.

What Does Your Archetype Say About You and Your Brand?

Image courtesy Michel Jansen’s, “Brand Prototyping”.

If you took Psychology 101 back in the day, you might recall a Swiss chap named Carl Jung who wrote extensively about dream symbolism, the collective unconscious and a cool thing called, “Archetypes”. Turns out, understanding more about archetypes, can help us understand a lot more about ourselves and why we choose the companies and brands we do.

Super Bowl XLIX – What Will It Take to Engage Viewers?

SuperBowl2015BlogPost

The Super Bowl—or more descriptively: the biggest marketing event of the year—generates a lot of hype among Americans. The game itself is supposedly the main event, but the advertising has become a bigger point of interest for many. So, what will it take for advertisers to provoke consumer engagement this Sunday?

Three ‘Trends Behind The Trends’ for 2015

There are lots of 2015 predictions out there. Some are obvious. Some not so much. As 2015 rolls on, we look beyond the trends already gaining momentum to ask what the bigger story might be. What will set the leading brands apart from the rest in the minds of consumers in the coming year? We see three big ‘trends behind the trends’ that we think will impact both consumers and brands throughout the year ahead.

Top 15 Campaigns Since Y2K

Ad Age Top 15

The campaigns that are developed in the ad world are judged day-in and day-out by public opinion generated from the hundreds of thousands of people that are exposed to our messages as well as by the results we drive for our clients. Because of this, the advertising community also strives to continually challenge itself to break out of the norm, impact culture and open doors for brands.

Pinterest: poised to change the way we search?

Like many social networking sites, it’s not hard to lose hours at a time on the ever-popular Pinterest. This “social scrapbooking service” is where users go to browse ideas for a project or interest, hand-picked by people with interests similar to their own. Just about anything can be Pinned, organized into Pin boards and shared. Cofounders Ben Silbermann and Evan Sharp started this soon-to-be social giant in March of 2010.  Although still in its early years, according to a recent Forbes article, Pinterest already sports a $5 billion valuation and a revenue model that puts Facebook and Twitter to shame.

TV Trends

TV Trends Main ImageAlthough the media landscape is ever changing and audiences are more fragmented than ever, TV still tops the charts across almost all available metrics – including building reach and generating awareness, interest, purchase intent and actual purchases.

Experiential Marketing: How even small events can make a big impact.

PILGRIM employees recently helped reenact a classic video game race in Downtown Denver. Not only was it an entertaining event, it was also a very clever marketing stunt.

The race was a perfect example of “Experiential Marketing”, also known as engagement marketing, or participation marketing: where consumers are invited and encouraged to participate first hand in the evolution of a brand. 

Wearable Tech: Why it will be as important as mobile.

SNL Google Glass Skit
It wasn’t that long ago that the arrival of the personal computer changed just about every aspect of our personal and business lives. The Internet did the same thing not much later, on a bigger scale. Now we’re told that we’re in the Post-PC era, with our smart phones and tablets keeping us constantly connected.

What’s next? According to many sources, we’re about to enter a new era where our mobile devices will become smaller, smarter, and hyper-aware. It’s being called the Wearable Era.

Connected Cars: A New Generation of Targeted Ads.

In-car Wi-Fi

As more and more car manufacturers roll out vehicles with built-in Wi-Fi, it’s time for advertisers to take a closer look at all the opportunities this trend presents.

LinkedIn: Evolving Into Something Bigger.

LinkedIn-Content Marketing

Until recently, LinkedIn always seemed to be an underdog in the social media world, often being overlooked and branded as merely a “recruiting website”. But in recent years, businesses have begun effectively using LinkedIn as a content-based marketing tool, and the “underdog” is beginning to evolve into something that is proving to be extremely beneficial to advertisers.

10 internet trends that will rock your marketing world

Mary Meeker

Mary Meeker, legendary Morgan Stanley internet analyst and current partner at venture capital firm Kleiner Perkins Caufield Byers recently delivered her annual State of the Internet presentation at the Code conference in California.

Why advertisers are liking Facebook more than ever

Facebook_like_thumb

As late as April of this year, pundits were predicting that Facebook’s best days were behind it. But with the release of its latest quarterly results, it’s clear that the world’s largest social media platform continues to surprise industry analysts.

What’s everyone Vine’ing about?

Vine - What's it all about?

So, what is Vine? Vine is the new video sharing iOS app that Twitter released at the end of January.

Gamification: The latest and greatest

Badges are a popular concept in gamification.

Gamification (the use of game design mechanics applied to marketing) has gotten a lot of attention lately.  

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