The Albany County (Wyoming) Tourism Board has hired PILGRIM as agency of record for its Visit Laramie brand.
The community has long been known for its rich and colorful history that includes a cast of Old West characters like Butch Cassidy and Jesse James, and in recent years has become a mecca for outdoor recreational activities like snowmobiling, mountain biking, hunting, fishing and hiking.PILGRIM won the business after a review that included 5 Wyoming and Colorado agencies.
The Albany County Tourism board chose the agency because of its experience with Journey brands and PILGRIM’s comprehensive solution that included traditional, digital and social strategies.
“We are excited to work with a destination that is synonymous with the Old West ,and has a growing reputation for its spectacular outdoor sports,” commented PILGRIM President Chris Clemens. “We intend to make Visit Laramie one of the top destinations for Wyoming visitors.”
Planning for the new campaign is under way, with the first ads slated to hit snowmobile enthusiast publications in Q4.