Wyoming Campaign Receives REACH Award

REACH Awards 2013

During National Travel & Tourism Week, the Wyoming Office of Tourism honored PILGRIM client Cody Beers with a prestigious REACH Award this week.   

The award recognized the achievements of the Togwotee Trail to Yellowstone marketing program, overseen by Mr. Beers for the Wyoming Dept. of Transportation, and implemented by PILGRIM.  Marketing efforts spanned more than seven years during the lengthy road reconstruction project on Togwotee Pass.  The campaign helped the area avoid potentially devastating impacts of such a large road building project, utilizing traditional and non-traditional marketing tactics to keep tourism dollars flowing during construction.

We’re honored to have been involved in such a successful campaign, and pass along our congratulations to Cody for the much-deserved award!

Photo Credit:  Ernie Over/County10.com

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